Nine Characteristics That May Surprise You By Dee Power
1. Perseverance Is Key
Nearly
all best-selling authors faced the same struggles early in their
careers that less successful, even unpublished authors face. Immediate
success is rare. One distinction of best-selling authors is that they
do not get as discouraged by lack of early success. They persevere.
Their desire to succeed is enormous. Best-selling authors often have to
demonstrate the patience and stamina to write a number of books before
achieving notable success.
2. They Write, and Write and Write.
The
productivity, the writing output, of best-selling authors is much
greater than the average writer's. They have the discipline to get up
each day and produce high quality work. They don't wait for the muse to
tap them on the shoulder.
3. They Like To Write and Write and Write
They
would rather write than do anything else. It's not just that
successful authors are more disciplined, though that is part of it;
they simply enjoy writing more than other writers do. Many aspiring
authors enjoy the idea of writing, not the hard work itself.
Best-selling authors seem to thrive on the hard work, and they work
much harder than we might suppose.
4. Promotion Is Constant
Best-selling
authors never stop promoting their books, no matter how successful
they get. Many still market at the grassroots level, not just through
national TV or radio interviews. They take the time to visit and meet
individual bookstore managers at both chain stores and independents.
They never relax and believe they have "made it."
5. Marketing Is Critical
Even if they have never taken a business course
in college, they have an innate sense of marketing concepts such as
brand building and product differentiation. They closely watch trends
in the literary marketplace. They understand what it is about their
books that readers respond favorably to. They take a strategic approach
to their careers and they realize that much more goes into being a
successful author than the writing itself.
6. Fans Are an Important Asset
Best-selling
authors listen closely to what their readers say, and try very hard to
meet or exceed their fans' expectations, but they do not necessarily
pay close attention to what reviewers or book critics say. They don't
even necessarily expect good reviews. Word of mouth support from
readers and booksellers is more important to them than reviews.
7. The More Success the More Pressure
Best-selling
authors face more pressure as they get more successful. As they rise
to the top, there are increasing demands on their time. Top authors
lead three very different lives. First, the quiet, solitary, scholarly
life of being a writer. Then participating in the team effort within
the publishing house to make the
book the best book it can be. This involves learning how to take advice
from and collaborate with the professionals within the publishing
house. Finally, authors must participate in the very public life of
trying to sell books to the mass
audience. They have to master all three lives if they intend to
continue to achieve best-seller status.
8. They're Grateful
Best-selling
authors are keenly aware how fortunate they are to have arrived at the
top of their profession. They sincerely appreciate their loyal
readers. They recognize that they have been chosen to receive a
strikingly rare, special distinction by a bustling, competitive
marketplace. The success, fame, and financial rewards that have come to
them are often beyond the most extravagant dreams they had when they
first sat down to write a book.
9. There Is No Single Profile for A Best-selling Author
Best-selling
authors are seldom the top graduates from prestigious university
writing programs. Writing may have been a second or third career for
them, and the publishing industry values authors who bring life
experience to their work, in fiction or nonfiction. Best-selling
authors span all age groups, many different professions, and varied
educational backgrounds. There is no single profile for what a
best-selling author looks like.
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